When the Beatles were recording "Ob-La-Di, Ob-La-Da", they were arguing and disagreeing about the introduction of the song. The chords weren't sounding right and no one liked the way it started. After hours of conflict and frustration, John Lennon sat down at the piano and pounded out some chords. Easing the tension, McCartney said, "That's quite good, actually." Resolving their disagreement made them and their work stronger. This idea that 'disagreement can lead to synthesis' is one of the 100 lessons that Courtney and Cassidy's book dwells upon as well as their impact on the business world.Cassidy and George use the Beatles' successes and failures as a guideline to not only other rock stars but business people everywhere. The Beatles became involved with their own business in the 60's dealing with their record companies, being signed, and their Apple group of companies. Using their ideas, passion, and hard work, businessmen everywhere enhance their creativity, knowledge, and business savvy. It is easier for us to relate to musicians. They get inspiration, write songs, are motivated by them, and have emotional connection towards them. Most people take them as role models and follow in their steps, in and out of the business world. George and Cassidy did an amazing job reasearching and conveying their ideas about the Beatles in the business world. One of the things they say is that in the beginning, the Beatles were just like me and you.
Wallace, Amy. "Whisper Words of Business Wisdom." The New York Times 19 Mar. 2011: BU3. The New York
Times. Web. 20 Apr. 2011. <http://www.nytimes.com/2011/03/20/business/ 20proto.html?_r=1&ref=beatlesthe>.
No comments:
Post a Comment